The ShadeFinder App changes that.
Find your exact shade match across brands before you shop — so when you walk in, you're not guessing… you're confirming. This isn't just convenience. It's confidence.
Find your ideal shade and discover foundation matches from beauty brands you know and love — matched to your exact skin depth and undertone in under 60 seconds.
See It In Action
Screenshots shown are app previews. Replace with actual device screenshots before launch.
The ShadeFinder App changes that.
Find your exact shade match across brands before you shop — so when you walk in, you're not guessing… you're confirming. This isn't just convenience. It's confidence.
Built for You
Select from 8 precisely calibrated skin depth swatches — from fair to ebony — and get matched to shades designed for your exact complexion.
Cool, neutral, warm, olive, deep warm, deep cool — our quiz identifies your undertone with a guided vein test and surfaces only the formulas that won't shift or oxidize on your skin.
Fenty, NARS, Charlotte Tilbury, Juvia's Place, Pat McGrath, IMAN, Mented, LYS Beauty and more — all matched to your profile in one place.
Match your foundation and concealer at the same time, across different brands if needed. See coverage levels, finish types, and pro application tips — all personalized to your skin goals.
Your quiz answers stay on your device. No account required. No tracking. No ads. ShadeFinder is a tool — not a platform that profits from your data.
Deep skin tones have dedicated undertone categories, dedicated brand filtering, and dedicated application tips. Representation isn't a feature here — it's the foundation.
Simple. Fast. Accurate.
Foundation, concealer, both, or color correction — tell us what you're shopping for.
Pick from 8 skin depth swatches — from fair porcelain to deepest ebony — using our calibrated color guide.
Our built-in vein test guides you to your precise undertone — cool, warm, neutral, olive, deep warm, or deep cool.
Instantly see your top-matched shades across all 16 brands, ranked by match percentage, with pro application tips.
16 Featured Brands
Early Feedback
"I've wasted hundreds of dollars on foundations that were wrong for my deep cool undertone. Every store associate guesses. ShadeFinder is the first thing that's ever actually accounted for my exact skin — and pointed me to brands I didn't even know carried my depth. I haven't bought a wrong shade since."
"Olive undertone is always an afterthought. ShadeFinder actually has a dedicated category for us — and it nailed my NARS match on the first try."
"The quiz took me 60 seconds. The match was perfect. I've spent 60 minutes in a store and gotten it wrong. That math doesn't add up — until now."
"Finally — an app that knows the difference between 'deep warm' and just 'deep.' My Fenty match was exactly right. I walked into Sephora knowing exactly what to grab."
"The fact that it includes budget brands like e.l.f. and Maybelline alongside Pat McGrath is everything. Not everyone has a $68 concealer budget. This app gets that."